Diemme World , Press & Events


Italian coffee tradition meets vibrant Mexican culture

The opening of the Caffè Diemme Italian Attitude format café, held in December 2023 at the AIFA International Airport in Mexico City, was a highly successful event that marked an important milestone in the expansion of the authentic Italian coffee experience within the Mexican metropolis. The event was just the first occasion of promoting others openings in the next months.

The Caffè Diemme Italian Attitude cafés represent “taste space” where the Diemme philosophy is represented and where customers take their time to experience the coffee in a personal way.
The meeting between the spirit of the roasting company and the genuine tradition of Italian cuisine is at the centre of the concept of flavours and combinations, and makes coffee a speciality to be known, chosen and taken home to continue on this journey of discovery.
The concept aims to immerse the consumer in a comfortable and innovative atmosphere, taking care of every detail of the environment, such as the use of natural materials and colours, a harmonious and linear design, and graphics on the walls inviting to taste the different products,  allowing everyone to create their own Diemme story and experience.
The welcoming and friendly atmosphere is also guaranteed by the professionalism of the staff, who know how to advise and convey to consumers the value of coffee products and extraction techniques.

The opening of the corner at the Mexican airport attracted wide interest from the national media, with coverage in newspapers, magazines and online platforms, also involving influencers, coffee enthusiasts and hotel professionals.
Guests had the opportunity to experience expert-led coffee tastings to fully appreciate the complexity and flavour of the proposal.
This inauguration marked the start of a series of openings planned for the Caffè Diemme Italian Attitude format in other areas of Mexico City: after the first corner at the airport and the second inauguration held on 20 March 2024 in the Las Lomas De Chapultepec area in the Miguel Hidalgo neighbourhood, the next two openings are also planned at the AIFA airport, in the boarding area, and at the Museo Nacional de Arte Munal.

In the cafés that welcomed the Caffè Diemme Italian Attitude format, it is possible to enjoy not only excellent espressos and cappuccinos, but also filter coffeesì using different techniques, startig from the well-knowned ‘American’ to V60, from cold brew to syphon. In addition, naturally flavoured coffee drinks are available.
The café offers the possibility of purchasing bags of coffee beans that customers can grind as preferred (for moka, espresso, long coffee, etc.), as well as the sale of bulk coffee or Nespresso-compatible capsules, pairing to the taste experience the Coffee Shop one.